November 23, 2017

The Toilet Paper Entepreneur (Mike Michalowicz)- Interviewed by Scott Allen..

The Toilet Paper Entepreneur (Mike Michalowicz)- Interviewed by Scott Allen.. NAIJA INVEST

I first met Mike Michalowicz a few months ago, when he approached me about sharing some of my entrepreneurial story for his new book, The Toilet Paper Entrepreneur (Compare Prices –Publisher’s Site). I was really taken with his fresh, “get real” approach to business ownership, targeted at those who, like me, have never fit the mold of what he calls “the media darling entrepreneur”.

So when I got to read the book and it far exceeded my already high expectations, I contacted Mike back and asked him if he’d do an interview to share some of the highlights of the book, as well as his own experience as an entrepreneur. Read on and find out if you too are a toilet paper entrepreneur.

Scott Allen: I’ve heard of business ideas drawn on the back of a napkin or business card, but I’ve never heard of a “toilet paper entrepreneur.” Explain the metaphor.

Mike Michalowicz: The media habitually glorifies entrepreneurialism and there seems to be an overwhelming amount of “fisherman stories” that business people share. My experience is different. There is no question that being an entrepreneur can be a wonderful thing, but there is a lot more to it that rarely gets discussed.

I believe the real story of entrepreneurialism ironically relates to the bathroom experience. There is a lot of stuff that goes on in there that no one talks about. A common situation is when you or I finish-up our bathroom “business” and only then discover a mere 3 sheets of TP dangling off the roll. It is in this moment of necessity that we find a way to clean up and end up coming out smelling like a rose.

Perhaps we dug through the nearby garbage can to pull resources (like cotton balls, and used snot rags) out of the trash, or maybe we found a way to get a lot done with three sheets and a torn up cardboard roll.

Entrepreneurialism is the same, it’s about coming out successful even when, or especially when, we don’t have a full roll of cash and/or resources. The get rich quick schemes, MLMs, and overnight success programs are scams. Entrepreneurial success takes lots of time, tons of hard work, and your ability to leverage what you already have within arms reach. People who know this and exploit the opportunities within it are who I call toilet paper entrepreneurs.

The Toilet Paper Entepreneur (Mike Michalowicz)- Interviewed by Scott Allen.. NAIJA INVEST

The Toilet Paper Entepreneur (Mike Michalowicz)- Interviewed by Scott Allen.. NAIJA INVEST

SA: In the book, you contrast toilet paper entrepreneurs (TPE’s) with media darling entrepreneurs (MDE’s). What’s the difference?

MM: I think there are two types of successful entrepreneurs and both achieve “overnight success.” The thing is the MDE’s achieve overnight success literally overnight. The TPE’s success……….

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IMAGES: www.tissue-paper-making-machine.com

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